Tuesday, August 26, 2008

Volley # 18

Volley # 18: TEMPORARY SIGNS

I’ve been preaching about signs for a while now. I hope we have our permanent signs in great shape, well-designed, well-maintained, and highly visible. But how about the use of temporary signs? They can help us in several ways. First, they show that something special is going on. Second, they have flexibility. Since they are different, they attract notice from passers-by. They can be particularly colorful, seasonal, and eye-catching. In places where zoning is restrictive of signs, temporary signs are often exempt. To get attention, a congregation gets big bang for its buck in temporary signs.

Temporary signs can be strung across the front of a church building, or they can hang from a steeple. They can be in the form of banners, or decorated with flags and streamers. They can be “A” shapes, and support themselves on sidewalk or lawn. They can reiterate regular worship times, announce extra seasonal worship, or tout special events. (One source for content, in a place where there is foot traffic, might be the excellent posters produced by The Church Ad Campaign.) They can be attached to trailers or box trucks. They can be attached to church vans and even church members’ vans and cars!

Think of the possibilities! And the beauty of it is, they’re temporary!

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