Volley #11

Volley # 11 IT’S ALL ABOUT YOU

Suggestion: Go through all church publications, brochures, web-sites, even pew cards, that are intended for newcomers. Count the instances of “we,” “us,” and “our,” and the number of “you” and “your.” Now consider: if we are aiming at other people, how come we put the emphasis on us?

When people encounter our congregation for the first or second time, they may not be wanting to know how happy we are with ourselves. They may be wanting to know what we have to offer them!

Instead of “At St. Mort’s WE are a friendly and welcoming congregation,” try “At St. Mort’s YOU will meet a friendly congregation that looks forward to welcoming YOU.” Of course, making such statements reflect reality is desirable, too.