A Volley from the Canon, Number 124: Not the Building

A VOLLEY FROM THE CANON, NUMBER 124 NOT THE BUILDING By now, we all have colorful, up-to-date parish or mission websites, chock-full of helpful information about our activities and ministries, enlivened by attractive photos of our church family happily and productively involved. Now, open the web-page and check it out. If the most prominent photo on the opening page, or any page, is the church building, get it changed. Sure, it’s a beautiful building. Certainly, you are all proud of it. But it isn’t the church, it’s merely the structure where the church presently meets for worship. It isn’t YOU! No one interested in a church wants to be a member of a building, even more so of a building maintenance society. People who want a church want an active, happy, energetic, involved, open-hearted, generous, mission-minded community. Show that on your web-site. There’s room for a small photograph of the church’s meeting place on an inner page, so that people can recognize it when they arrive. Preferably, show the door people actually enter through, too, not just the one for brides.