Monday, April 19, 2010

A Volley from the Canon, #84, "Get Out the Word!"

A VOLLEY FROM THE CANON, #84

“GET OUT THE WORD!”

We have historic, attractive churches, which often are not open during the week when people might be passing by to notice. We put signs out front, which direct people to our worship times and to our websites. Those signs can only bear so much information, though.

We can learn a technique from realtors. They put out weather-proof stands to hold brochures on a property right in front of the property, for those who pass by and see the for-sale sign when no one is there. I’ve seen such at churches, too—sometimes cleverly constructed to mimic the architecture of the church itself, sometimes sheltered within enclosed entry porches. They can contain an attractive color folder on the church life, the current parish newsletter, a note of invitation including event times, and contact information. How about a means of requesting prayers by the congregation? An opportunity to request some kind of pastoral attention? An offer to participate in the congregation’s service ministries?

People do drop by church buildings at odd times, especially historic and beautiful ones. In a perfect world, they would be able to go inside to pray or to learn more about the congregation’s life. Alas, that is no longer practical in many places. In response, we can bring some of the inside out for casual visitors to discover.

Perhaps some will be drawn to return, when the family is home!

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